Upbound Group, Inc.

Third Party Supplemental Information

 

At Upbound Group, Inc. (Upbound), we and our affiliates may share personal information with a select group of third parties and partners including third party advertisers, analytics providers, financial services providers, market research firms, our affiliates, subsidiaries or joint ventures, and with service providers.  When we share personal information with third parties, we only do so after executing a contract with the entity that includes provisions regarding the protection of personal information and restrictions on the processing of data.

The following information defines the different types of third parties we share personal information with and provides a list of the third parties.  This information is provided to you to help drive transparency in our data sharing practices.

Affiliates and Subsidiaries: 

Information may be shared across Upbound's affiliates and subsidiaries for the purposes of analytics, research, marketing, and advertising. This includes information sharing between any entities that are controlled by or are under common control with Upbound, including the following:

Upbound Group, Inc.

Rent-A-Center West, Inc.

Acima Digital, LLC

Acima Credit Solutions, LLC

RAC Acceptance East, LLC

Acima Leasing Canada, Ltd.

Get It Now, LLC (d/b/a Get It Now and Home Choice)

Rent-A-Center Mexico

Rent-A-Center Franchising International, Inc.

RAC Mexico Operaciones S. de R.L. de C.V.

Rent-A-Center East, Inc.

Rent-A-Center International, Inc.

 

Analytics Providers:

Third party entities that provide certain analytics information regarding Upbound services that may utilize cookies, tracking pixels, tags or similar tools, such as session replay technologies, and which may collect information about a user's browser, device, geolocation, and that may log how a user interacts with our Services. Such parties collect this information and provide it to Upbound for the purposes of analytics and research, customer service, marketing and advertising, newsletters and related communications, and website security and maintenance.

Zeta

CrazyEgg

Meta

Google

Verizon

Xandr

Claritas

Quantum Metrics

Exponential

SalesForce

CasualIQ

Pandora

Microsoft (Bing)

Bridgetree

TikTok

 

 

Third Party Advertisers:

Any third-party entity that develops or distributes advertising on behalf of Upbound. Information is shared with third party advertisers for the purpose of marketing and advertising and newsletters and related communications.

Zeta

Meta

HH Global

Komi

Sprinklr

Tandem Theory

Four15

SOCi

Liveramp

Google

Xandr

Verizon

Reputation.com

TransUnion

Live Person

Claritas

CasualIQ

Microsoft (Bing)

Pandora

TikTok

Bridgetree

YPM

 

 

Third Party Business or Financial Services Partners:

Entities that Upbound may engage to provide its customers with additional credit / financial opportunities including market research firms and financial services partners.  Information shared with these entities is for the purpose of marketing and advertising.  You may revoke your consent for sharing of information with financial services providers by submitting a Do Not Sell request.

Concora Credit

TransUnion (Service Provider)

Bank of Missouri

Acxiom (Service Provider)

 

Service Providers:

Entities that process information or perform services on our behalf. Upbound maintains active contracts with these entities to maintain the confidentiality of your personal information.